Pinacoteca Agnelli

In the spring of 2022 Pinacoteca Agnelli entered a new course. With Sarah Cosulich as the new director, the cultural center has taken a leap towards the present, embracing contemporary and multidisciplinary practices while keeping a dynamic dialogue with its historical collection.

Lingotto’s architectural rationalism meets the dynamism of the New Pinacoteca. On the signage system, the letter “a” is disassembled into pathways and directional signage, as a brighter red is easier to notice in a building where other activities also take place.


Giga Design Studio